I scanned my first QR Code in the street last week. It was on a signage and it lead me to a form to participate to a contest (unfortunately the deadline had passed). Surprinsingly the target webpage was well formated for my mobile device. I guess that’s a sign that both QR Code and the mobile web are progressing… Neat.
I went to two conferences in the last month, and both tried to implement a tool to “replace” the business card (or increase the social interaction depending on how you want to see it).
Technoark used 2D barcode… while it was not, to my knowledge, really implemented (I think the barcode on the badge was just there for “access control”), it is quite easy to push further and think that the by scanning the barcode with my mobile phone I could access an online mobile profile of the person I am talking with and save it for later use.
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Nice panel with people from Kaywa, Shotcode and Deam Interactive in Barcelona for a Mobile Monday around Next Generation Mobile Marketing. Wish I could attend that one…