Tagged: javascript

About JavaScript support in mobile browser

Thanks to Russell I know now that AdSense for mobile is NOT based on JavaScript but it anyway emphasizes that wide JavaScript and Ajax support on handset is a milestone for the mobile web.

The XMLHttpRequest has improved a lot interfaces on the “normal” web to the point of creating a revolution (you know this web2.0 thing,…). There is no reason the same does not happen on the mobile web, especially given that smallest request to refresh only a small part of the screen and saving bandwidth is something you are really looking for on a slowest and way more expensive network.

Let Ajax and its magic request alone, JavaScript support would be already a big step towards better adoption because when I think about services on the web that are the most useful for a business and marketers it comes down to statistics and advertisements. Both services drive revenues and they are JavaScript based most of the time, so…

I just found out today about the Frost Ajax Library, a tool for Ajax development on constrained browsers, such as those on mobile phones or gaming consoles. I guess the mobile web is finding its way… and it is on track for Mobile Web 4.0

About Google AdSense for Mobile

mobile_ad.PNGGoogle has launched AdSense for mobile. It was expected and awaited for a long time from the mobile addict (except maybe for the other players like AdMob).

Russell Beattie is complaining (AdSense for Mobile: Starting slow and AdSense for Mobile: Day 2 still sucks) about the performance of AdSense for mobile, saying that the conversion rate and the total gain are much lower than with AdMob.

Having a few mobile website myself, and being an AdMob user I wanted to try as well. I checked my Google account to find out that AdSense for mobile is not available yet in Switzerland: We do not currently offer AdSense for Mobile in Switzerland.

Too bad, actually I wanted to check how does mobile AdSense is technically inserted into a page. Somehow I assume it is done with JavaScript as it is done on the web and that would explain why the revenue is so low with AdSense, because JavaScript is not yet widely supported on handheld device and the ad might simply not be displayed on some devices.
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