The Discipline of Innovation
Innovation is the responsability of every executive and it begins with a conscious search for opportunities.
Innovation is the specific function of entrepreneurship, whether in an existing business, a public service institution, or a new venture started by a lone individual. It is the means by which the entrepreneur either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth.
Most innovations result from a conscious, purposeful search for innovation opportunities, which are found in only a few situations.