2D code for selling DVD and adult content

1) LeapScan to sell adult content: Your next mobile adult movie is just a leapSCAN away… via Pondering Primate

2) RFID in Japan: Color Barcodes in TV commercials and also Tele-Barcode: The Case of ColorCode (via Emily on Picturephoning)

ColorCodes can be read by camera phones from farther away (than QR codes.) So, the company intends to leverage this feature to promote the use of ColorCodes in television and commercials and DVDs.