Google and the importance of mobile

MobileTracker: Google reiterates importance of mobile

Earlier this year that Google’s CEO noted that he thought the mobile phone will become Google’s number one client in terms of search volume in the near future.

Google Now Publishing Sports Scores Via SMS

Also, focus on what your organization can provide that Google can’t: local expertise and flavor. Offer player-specific SMS updates written by beat reporters. Get writers to distill the essence of the game into bite-sized text messages, and send ’em out a couple of times per half. Go beyond bland numbers and provide tenderly crafted value.

Google can automate the publishing of numbers and dates, but it can’t (and, from what I can tell, doesn’t want to) automate human judgment. Exploit that.