Engage with VC and co.
Venturebeat.com: If you can’t explain what you do in one paragraph, you’ve got a problem
Founder should be able to explain what they do in one paragraph. Not a the “one sentence mashup approach” (e.g. “We are like Pinterest + Groupon + Facebook for dogs”). but three sentences: (1) what we do, (2) who we do it to, and (3) why you should care. Sometimes this can be two sentences, sometimes four, but never more than a paragraph
(note to self)