Remember Denim that has jeans with a 2D code on it ? It is now Zadig & Voltaire turn to print 2D code, QR Code in fact, on a limited edition of the “tunisian” t-shirt Zadig Rocks.

Shoot the code with your mobile and a QR Code reader and it will automatically download the latest Zadig playlist (a few megas). 75 euros for a t-shirt… looks like QR Code has entered the “have-to-have-it-to-be-cool” space…