13.06.2007 | 09:32
Zadig & Voltaire also using QR Code
Remember Denim that has jeans with a 2D code on it ? It is now Zadig & Voltaire turn to print 2D code, QR Code in fact, on a limited edition of the “tunisian” t-shirt Zadig Rocks.
Shoot the code with your mobile and a QR Code reader and it will automatically download the latest Zadig playlist (a few megas). 75 euros for a t-shirt… looks like QR Code has entered the “have-to-have-it-to-be-cool” space…
You’re right, QR Code has probably entered the “have-to-have-it-to-be-cool” space because Zadig & Voltaire is a trend-early-adopter brand BUT they totally overuse that image and their prices are way too up high!!! 75 euros?!! and that has nothing to do with the QR code printed on it since the whatever-logo-printed t-shirt is also 75 euros! Fashion can be outrageous sometimes… :-)
[...] technology, but QR Codes wouldn’t have that much use and popularity had them not been used by big brands to show a whole new dimension of advertisement. The same happens with augmented reality used by [...]